Learn How to do Keyword Research

Search Engine Optimization aka 'SEO' is the vital and more interesting work process that helps a lot to establish the business on the Internet. Yes, it helps a lot to make your business more searchable, Accessible, and Valuable.

Keywords play a major role in search engine marketing. Every search has its unique value and meaning because it's searched by real people and what they most need to find on the internet. Keywords are more important to know what people search for and what they most like to find on the internet.

SEO is not simple, but needs some effort to get the benefits, It includes many techniques to use and testing and executing new strategies. Here we're going to talk about one of the most important techniques in SEO is "Keyword Researching" and how to choose keywords for SEO.

What is keyword research?

Before knowing Keyword research, first understand what is a keyword?

“Keyword is simply word or combination of word forming a phrase used to find or search information of a search engine. These words have help user to navigate in finding the most relevant results on web."

Keyword Research is the process of finding the right keyword for the web page to rank higher in search engine results.

The only way to reach and showcase what you are offering. All major search engines find the keywords are the main source to provide the most relevant content and information to users, Hence, keyword research is the most important thing you have to learn while growing and taking your business using SEO to the next level. 
Learn more about how search engine works.


What is Search Intent:

The search should be based on the user's need. Whether he wants to search for any information, or search for shopping, searching for any documents, videos, images, or any kind of information. Based on this information the search has divided into its type that is the Intent of search and it's more important to know the real intent of the search to find the right, valued, and profitable keywords for your website or campaign. So what are they?

Based on Intent there are following types of Search

Informational search: User is looking for getting some information by the intent of looking some answers or explanations.
For example:
How to do SEO?
How google search engine works?
How to make tea?
Traveling to Miami etc

Navigational: In this type, user wants to know more about any website or specific term to direct find resources that already he knows. To navigate directly to any sources navigational queries are used 
For example:
Google search help
Shopify login
Wall Street journal
Wikipedia

Transactional: Any search query content to buy or shopping purchased comes under this type. If the user wants to buy something online, the search queries areas like start with buy, discount, sale, offer.
For example:
Buy running shoes
Offer on smartphones
Shopping coupons
Black Friday sale

Commercial or Preferential: When someone wants to buy or purchase online through a search engine, first he tries to find the most relevant or comparative things in that search. Any search query comes with the intent of commercial investigation to compare or know more detailed information about things.
For example:
Running Shoes vs walking shoes
Movie vs Web series
Yoga mat reviews
Buying guides for Laptops
SEO VS PPC

Pro-tip: Before starting the keyword research, we must know the intent of the search or the reason for the search query to get what is asked? With the help of an intent-based keyword, it is half done to make keyword research more easy and profitable for any business. Try to find intent related to main keywords, try different operators to find keywords to target.

Learn Keyword research

Let's check the following guide to find the best keyword for a website.

1. Finding and deciding main or primary Keyword:

In order to rank for top keywords you must find the most important word about your business as it should be your Brand Name or any service you offer.

To find keywords 

Google search - Free

SEMrush- Paid

Ahref- Paid

Google Keyword Planner- Free

You can use one of those tools to find the many ideas based on your main keywords.

2. Check Search volume:

Search volume is simply the count of the term that is getting searched over search engines. The higher the volume, the higher difficulty to rank, and Lower one is better easy. Suggesting Choosing the Low volume keywords for ranking easily.

3. Check Keyword Difficulty:

It states the possibility of ranking keywords. It is based on the popularity of that keyword. Hence, the higher one has high difficulty and less KD is good for rank.

4. Check SERP features:

Like all, we know google shows different search result per query getting searched based on the intent of the search. So the SERP features like Google Ads, people also ask Google map results, Image results, and shopping ad Result, Feature snippet and Knowledge panel.

Tip: You have a lot of choices, but choose the best possible keywords with multiple SERP features.

5. Find Related Keywords:

Related keywords or Secondary Keywords which are more specific with different intent. You can find the Ideas while typing any search term, google shows the autocomplete search result. Also, at the bottom of the search engine page.

These keywords are beneficial to cover the topic of a website with other points of view.

6. Find Long-tail Keywords:

Long-tail keywords are keywords that have more than 3 to 4 words long. These keywords are best for SEO ranking because they are more specific and less competitive.

Thus, List out the Primary and Secondary keywords and use them according to the content you're creating. Also, try to build the content around the related keywords that make sense.

Keyword Research - Onpage Ranker

Important Point to keep in MIND

Before starting anything, find the objectives and goals of your business and find the most valuable assets on the website.

• Think like a user who is looking to find something from your website.
  
  
• List out the Primary keywords that are SEED keywords.
  
  
• Generate the More relevant keywords using modifiers.
  
  
• Use long-tail search terms that are usually more than 3 words, but be specific. As you go with words over 4 or 5 it becomes more specific and less competitive but gives higher conversion. But I suggest checking whether Competition is worth targeting or not.

• The most important "Intent". Yes, the average search terms are based on getting some information or finding solutions or buying or shopping purposes. So Think like that, what is the type of your website or business.

• The general business categories provide information, but websites like E-commerce websites have commercial searches that would be the finding the specific products and brands.
  

Thus, you got an idea to find the most useful keywords for your website. Research and analyze the impact of keywords to get benefits for your Search engine ranking.