Introduction to SEO - Basic Guide for 2021
Beginners Guide to Search Engine Optimization
What is SEO and How it Work?
SEO short name of "Search engine optimization" Which are the techniques used to make any webpage rank higher in search engine result page.
The most reliable practice of SEO can indeed make sense. But SEO is not an easygoing task, It involves more research and more practice to get the desired result.
As we know, every business is in rivalry to get ahead of each other to achieve the goals they targeted. In this striving business world how to get found and be noticeable? No worry, once you do SEO then your effort and time will work effectively. So get ready to learn some basic SEO terms and their uses in real-time work of SEO.
SEO is extraordinarily helpful for getting more traffic. SEO includes different techniques to make the webpage more crawlable from google or any search engine bot. This way you can get more attention from search engines.
No one can know the search engine algorithms so it is hard to predict anything about anything is working or not in SEO but we can optimize Website with better Advance SEO techniques ro rank higher in SERP./
There are main 3 aspects of SEO and based on these aspect we could optimize website.
Technical Things: Website should have perfectly connected with all technical stuff to Search engine. thus it is important to make Website accessible to search engine by making the technical things up to date Like Adding Sitemap to GSC and Robots.txt file on server to allow or not allow search engine to access website. Once the technical stuff get perfect then its time to make content rich website.
Content Optimization: The content is always on top in every marketing. The content should make your website reachable and visible to many people. Do content Optimization in right way and provide the quality content because quality win over quantity.
Quality backlinks: Backlink are the incoming links towards your website. Quality backlinks passes SEO juice that helps to rank better in SERP. This is one of most important aspect of SEO.
Let's take a look at How SEO Works?
When we enter a query in the search box and press enter then those crawlers or bots go to every page which having the content, including the search query, and finds exact and most relevant and meaningful result to display as Search results. This is the basic process of Crawlers to perform Search results.
SEO will make this thing more facile and efficient for crawlers and for website owners too to get the exact result.
SEO has two types as follow
- ON-PAGE Optimization.
- OFF-PAGE Optimization.
On-Page Optimization
URL Structure:
Choose a URL that specifies more about your brand or service and also should contain a targeted keyword in it.
Also to make Google crawl regularly use URL structure readable for both human and search engines.
Pro tip 👉 : Choose the domain name carefully using your targeted keywords and Use targeted keywords in Page url.
Use Keywords in Title Tags:
Meta titles are the heading of your content page or articles. Search engines will crawl metadata for crawling and it will unique practice to use keywords in meta title but don't over-optimize them. Make sure to use keywords and lsi for top results. The length of the meta title should be a maximum of 55 characters.
Meta Description:
The meta description is nothing but the short description, of your website or content page. Be more descriptive and relate more with fewer words. This is the foremost part displayed on the search result. So try to use the targeted keyword in the description to make it more specific for the crawler to crawl. You can write a meta description of up to 155 words.
Optimizing Content:
When you are adding content or write a post for a webpage make sure and careful about using keywords. The ablest practice is to be adding keywords in the First 100 words. Also, use the Targeted anchor maximum of one or two times so try to use LSI (Latent semantic indexing). These are the words we use instead of the Targeted keywords for making it optimized in a suitable manner according to Google guidelines. Over-optimizing keywords in content is not a generous practice.
Heading tags (H1, H2, H3, H4,......)
Do use body tags, i.e. Heading Tags H1, h2, h3, h4,...... To make content more specific and readable for the user also it is also more useful for crawlers to crawl because crawlers will go for searching meta tags.
Image Optimization:
The use of images within the content is an excellent practice. Use proper ALT tags for each image. Images get indexed early. As we know everyone likes the site which takes a min time span for opening so search engines also love the site which having web pages that load quickly. So make use of the Images with compression to make it more accessible and not affecting on page speed. Also, use ALT tags for every image.
Internal linking:
Interlinking is the way to connect websites pages internally by giving links to each other and making a hierarchy to make a website structure linked in a proper way and the user is spending more time on the website. Interlinking will reduce the bounce rate.
Keyword Density:
Search engine likes the keyword-rich, but well-optimized content. Keyword density is the ratio of about the Number of keywords we use in a post divided by the total number of words in the content. This ratio is constant and it will improve your ranking. Check out here how to do keyword research for seo.
These are on-page techniques Now check out for Off-page techniques.
Off-Page Optimization
Off-page SEO techniques involve promoting the website to get maximum traffic.
Offpage Optimization is now a more crucial and result-driven activity for websites. But you need to have patience because it takes less time to get works. This is my favorite work in SEO optimization.
Actionable and Useful OFF page techniques:
Off-page is the best source to generate more traffic to the website from referral websites. Let's check some actionable off-page techniques.
Creating Astonishing and Sharable Content:
Content is King and it's so true because one piece of suitable content drives more traffic and content is always being on top in Digital Marketing.
Create content that is becoming more sharable so it will reach maximum people and automatically you will get traffic.
Directory Submission:
There are thousands of web directories are available to submit a website. Choose your niche and add a website in a particular niche to get visible over more result
Social Bookmarking :
Social bookmarking sites let you add and save website bookmarks. If you use some authority site for bookmarking then it will be more.
Image Submission
Create and submit an Image at the image sharing site will give traffic to a website.
Document Sharing:
Creating and sharing some astounding documents containing website links related to your topic will give you an additional bonus as referral traffic to the website.
Article submission:
Submit and interactive articles related to your niche and share them on the article sharing site for getting free traffic.
Web 2.0 Submission:
Web2.0 is a blog or content management website which allows you to make subdomains for a website to share. A good authority website will give better results in ranking. So create attractive web 2.0 and submit it to high authority websites.
Google My Business:
Submitting a website for Google My business will add your website in search results after your website gets searched.
Check this point before adding the website to Google my Business
- Write the description up to 250 words
- Put your business address properly and correctly
- Be available and reply to messages instantly keeping interaction build trust.
Write some outstanding content about a topic and keep updating from time to time and submit it to a good authority blog submission site.
One of the most reliable and efficient techniques to drive more traffic. An interactive attractive Infographics with some good content and design turns more leads for the website. create and add some description with links and post it on different Infographic submission sites.
So those are some useful and basic actions that we can adopt to start SEO optimization for our website. There are a lot of deeds that come up while we work. But it is always more beneficial to know basic about it before starting to work on it.
